Selling Before Planting: A Smart Move in Agribusiness
Tanzanian entrepreneur Hadija Jabiri shares valuable insights on a market-first approach in agribusiness
How we made it in Africa
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The useful update
- Hadija Jabiri stresses getting customer orders before starting production
- The article is part of a larger book featuring stories of successful African entrepreneurs
The stakes
- This approach can significantly reduce the risk of financial losses in agribusiness
- It highlights the need for market awareness in entrepreneurship, especially in agribusiness
The next check
- The piece is an excerpt from 'How we made it in Africa II,' launched at Harvard Business School
- Jabiri's strategy reflects broader trends in the Tanzanian agricultural sector
Where this came from
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Original report Sell first, produce later
Publisher: How we made it in Africa · Published May 4, 7:30 pm · howwemadeitinafrica.com
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The short version
A Tanzanian agribusiness entrepreneur's business advice
The following article is a slightly edited excerpt from our new book, How we made it in Africa II: Real stories of entrepreneurs turning opportunity into profit. The publication was recently launched at Harvard Business School. The ebook and paperback versions are available here
When Tanzanian agribusiness entrepreneur Hadija Jabiri launched her enterprise, she adopted a strict market-first approach. Instead of planting crops and hoping to find buyers later, she wanted to ensure she had a guaranteed market before starting production
What happened
- Hadija Jabiri stresses getting customer orders before starting production
- The article is part of a larger book featuring stories of successful African entrepreneurs
- Jabiri prioritizes corporate customers over informal shops for better prices and reliability
- Her market-first approach aims to mitigate risks associated with agricultural production
Why this matters
- This approach can significantly reduce the risk of financial losses in agribusiness
- It highlights the need for market awareness in entrepreneurship, especially in agribusiness
- Targeting corporate clients could enhance sustainability and profitability for new businesses
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