Accor Renews PSG Soccer Deal; Loyalty Chief on the 3 Tests Every Partner Must Pass
Accor Renews PSG Soccer Deal; Loyalty Chief on the 3 Tests Every Partner Must Pass
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The useful update
- Accor Renews PSG Soccer Deal; Loyalty Chief on the 3 Tests Every Partner Must Pass
- Accor has renewed its partnership with French soccer club Paris Saint-Germain, anchoring a loyalty program spanning over 100 partners
The stakes
- Accor on Monday extended its partnership with French soccer team Paris Saint-Germain (PSG) through 2030, a four-year renewal that takes the relationship past a decade and keeps the reigning UEFA Champions League winners inside the ALL Accor loyalty program
- From 2019 to 2022, Accor was the club’s main jersey sponsor — a media-driven play that peaked in 2021, when Hemici said Lionel Messi’s arrival alone generated over €180 million (about $210 million) in incremental media value for Accor
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Where this came from
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Original report Accor Renews PSG Soccer Deal; Loyalty Chief on the 3 Tests Every Partner Must Pass
Publisher: Skift · Published May 18, 9:20 pm · skift.com
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The short version
Accor has renewed its partnership with French soccer club Paris Saint-Germain, anchoring a loyalty program spanning over 100 partners
Photo Credit: PSG captain Marquinhos pictured as ALL Accor and PSG extend their partnership through 2030. Accor
Accor's renewed PSG deal sits inside a loyalty program now built on more than 100 partners. The architecture underneath matters more than the headline
What happened
- Accor Renews PSG Soccer Deal; Loyalty Chief on the 3 Tests Every Partner Must Pass
- Accor has renewed its partnership with French soccer club Paris Saint-Germain, anchoring a loyalty program spanning over 100 partners
- Photo Credit: PSG captain Marquinhos pictured as ALL Accor and PSG extend their partnership through 2030
- Accor Accor's renewed PSG deal sits inside a loyalty program now built on more than 100 partners
- The architecture underneath matters more than the headline
Why this matters
- Accor on Monday extended its partnership with French soccer team Paris Saint-Germain (PSG) through 2030, a four-year renewal that takes the relationship past a decade and keeps the reigning UEFA Champions League winners inside the ALL Accor loyalty program
- From 2019 to 2022, Accor was the club’s main jersey sponsor — a media-driven play that peaked in 2021, when Hemici said Lionel Messi’s arrival alone generated over €180 million (about $210 million) in incremental media value for Accor
- The practical value is the source trail: Skift is the place to check before acting on prices, dates, availability, or local implications
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Original articleAccor Renews PSG Soccer Deal; Loyalty Chief on the 3 Tests Every Partner Must Pass
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Original articleAccor Renews PSG Soccer Deal; Loyalty Chief on the 3 Tests Every Partner Must Pass
Image from Skift via the original article.