Black Women Were Told Braiding Pain Was Normal. This Mother-Daughter Duo Built A Brand To Change That
By Kimberly Wilson ·Updated May 10, 2026 Getting your Trinity Audio player ready… For years, many of us had heard, or even experienced the same trauma: the dreaded itchy scalp that c…
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The useful update
- By Kimberly Wilson ·Updated May 10, 2026 Getting your Trinity Audio player ready… For years, many of us had heard, or even experienced the same trauma: the dreaded itchy scalp that c…
- Black Women Were Told Braiding Pain Was Normal
The stakes
- She was the it girl, and in 2019 opened Glow + Flow Beauty in Inglewood, California
- She spent nearly two years in research and development, poured $500,000 of her own money into the process (which, as we know, is not easy capital for Black founders to access), and collaborated with braiders across the country to develop what they now call th…
The next check
- What she kept hearing from her customers confirmed what she already suspected: the discomfort was universal, and the industry had spent decades doing nothing about it
- If the story affects a decision, open the original Essence report and the relevant official page before relying on local prices or timing
Where this came from
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Original report Black Women Were Told Braiding Pain Was Normal. This Mother-Daughter Duo Built A Brand To Change That
Publisher: Essence · Published May 11, 11:15 am · essence.com
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The short version
By Kimberly Wilson ·Updated May 10, 2026 Getting your Trinity Audio player ready… For years, many of us had heard, or even experienced the same trauma: the dreaded itchy scalp that c…
The mother-daughter duo behind SLAYYY Hair is turning a long-ignored beauty industry problem into one of the fastest-growing brands in textured hair care
While we couldn’t eliminate it altogether, many of us had been able to minimize it with advice passed around the beauty community. And that advice has been to soak your braiding hair in apple cider vinegar before installation or to pre-wash it, and if you didn’t do these thi…
What happened
- By Kimberly Wilson ·Updated May 10, 2026 Getting your Trinity Audio player ready… For years, many of us had heard, or even experienced the same trauma: the dreaded itchy scalp that c…
- Black Women Were Told Braiding Pain Was Normal
- This Mother-Daughter Duo Built A Brand To Change That
- The mother-daughter duo behind SLAYYY Hair is turning a long-ignored beauty industry problem into one of the fastest-growing brands in textured hair care
- For years, many of us had heard, or even experienced the same trauma: the dreaded itchy scalp that came from wearing our hair in protective styles
Why this matters
- She was the it girl, and in 2019 opened Glow + Flow Beauty in Inglewood, California
- She spent nearly two years in research and development, poured $500,000 of her own money into the process (which, as we know, is not easy capital for Black founders to access), and collaborated with braiders across the country to develop what they now call th…
- The brand is now in more than 200 Target stores, with nearly 500 more locations planned, and it is projecting $2 million in sales this year, up 150 percent from 2024
- The practical value is the source trail: Essence is the place to check before acting on prices, dates, availability, or local implications
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Original articleBlack Women Were Told Braiding Pain Was Normal. This Mother-Daughter Duo Built A Brand To Change That | Essence
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Original articleBlack Women Were Told Braiding Pain Was Normal. This Mother-Daughter Duo Built A Brand To Change That | Essence
Image from Essence via the original article.