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Story Breakdown Travel May 21, 10:06 am

Booking Holdings to Sell Ads Across All Three OTA Brands for the First Time: Exclusive

Booking Holdings to Sell Ads Across All Three OTA Brands for the First Time: Exclusive

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The useful update

  • Booking Holdings to Sell Ads Across All Three OTA Brands for the First Time: Exclusive
  • Booking Holdings is introducing BKNG Ads, a way to for partners to advertise in a consistent way across Booking.com, Priceline and Agoda
Why it matters

The stakes

  • Booking Holdings to Sell Ads Across All Three OTA Brands for the First Time: Exclusive
  • The practical value is the source trail: Skift is the place to check before acting on prices, dates, availability, or local implications
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  1. 01
    Original report Booking Holdings to Sell Ads Across All Three OTA Brands for the First Time: Exclusive

    Publisher: skift.com · Published May 21, 10:06 am · skift.com

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The short version

Booking Holdings is introducing BKNG Ads, a way to for partners to advertise in a consistent way across Booking.com, Priceline and Agoda

Photo Credit: Exterior of a Booking.com office in Toronto, ON.  Adobe Stock / SockaGPhoto

Booking Holdings' brands are giving up a little of their independence when a single team handles ads across all three OTAs

What happened

  • Booking Holdings to Sell Ads Across All Three OTA Brands for the First Time: Exclusive
  • Booking Holdings is introducing BKNG Ads, a way to for partners to advertise in a consistent way across Booking.com, Priceline and Agoda
  • Photo Credit: Exterior of a Booking.com office in Toronto, ON
  • Adobe Stock / SockaGPhoto Booking Holdings' brands are giving up a little of their independence when a single team handles ads across all three OTAs
  • Booking Holdings has long stressed the independence of its brands, but it is introducing BKNG Ads Thursday as a way for partners to advertise in a consistent way across Booking.com, Priceline, and Agoda

Why this matters

  • Booking Holdings to Sell Ads Across All Three OTA Brands for the First Time: Exclusive
  • The practical value is the source trail: Skift is the place to check before acting on prices, dates, availability, or local implications

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Booking Holdings to Sell Ads Across All Three OTA Brands for the First Time: Exclusive
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Original articleBooking Holdings to Sell Ads Across All Three OTA Brands for the First Time: Exclusive

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Booking Holdings to Sell Ads Across All Three OTA Brands for the First Time: Exclusive
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