Expedia CEO Ariane Gorin on What Companies Get Wrong About AI Chatbots
Expedia CEO Ariane Gorin on What Companies Get Wrong About AI Chatbots
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The useful update
- Expedia CEO Ariane Gorin on What Companies Get Wrong About AI Chatbots
- Expedia doesn't talk about Roamie much anymore and CEO Ariane Gorin said the company's AI strategy has changed in the interim
The stakes
- Expedia CEO Ariane Gorin on What Companies Get Wrong About AI Chatbots
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Original report Expedia CEO Ariane Gorin on What Companies Get Wrong About AI Chatbots
Publisher: Skift · Published May 19, 11:38 pm · skift.com
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The short version
Expedia doesn't talk about Roamie much anymore and CEO Ariane Gorin said the company's AI strategy has changed in the interim
Roamie became a victim of test-and learn. Expedia found that a chatbot that's an end-to end solution isn't practical for now — but it might be in the future
Expedia introduced its AI trip-planning chatbot Roamie two years ago, but CEO Ariane Gorin said the company's AI strategy has changed since then
What happened
- Expedia CEO Ariane Gorin on What Companies Get Wrong About AI Chatbots
- Expedia doesn't talk about Roamie much anymore and CEO Ariane Gorin said the company's AI strategy has changed in the interim
- Expedia found that a chatbot that's an end-to end solution isn't practical for now — but it might be in the future
- Expedia introduced its AI trip-planning chatbot Roamie two years ago, but CEO Ariane Gorin said the company's AI strategy has changed since then
- "I would say when we first got into it, the idea was let's do someth Enter your email for a complimentary article + exclusive offers
Why this matters
- Expedia CEO Ariane Gorin on What Companies Get Wrong About AI Chatbots
- The practical value is the source trail: Skift is the place to check before acting on prices, dates, availability, or local implications
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