Paloma Wool’s Rebrand Is Moving Past the ‘Basic’ Era
Paloma Wool took off on social media with a playful aesthetic some called “avant-basic.” A sleek makeover has given the brand life anew, online and off
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The useful update
- Paloma Wool took off on social media with a playful aesthetic some called “avant-basic.” A sleek makeover has given the brand life anew, online and off
- Paloma Wool’s Rebrand Is Moving Past the ‘Basic’ Era
The stakes
- Paloma Wool took off on social media with a playful aesthetic some called “avant-basic.” A sleek makeover has given the brand life anew, online and off
- The practical value is the source trail: NYT Fashion & Style is the place to check before acting on prices, dates, availability, or local implications
The next check
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Where this came from
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Original report Paloma Wool’s Rebrand Is Moving Past the ‘Basic’ Era
Publisher: NYT Fashion & Style · nytimes.com
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The short version
Paloma Wool took off on social media with a playful aesthetic some called “avant-basic.” A sleek makeover has given the brand life anew, online and off
What happened
- Paloma Wool took off on social media with a playful aesthetic some called “avant-basic.” A sleek makeover has given the brand life anew, online and off
- Paloma Wool’s Rebrand Is Moving Past the ‘Basic’ Era
Why this matters
- Paloma Wool took off on social media with a playful aesthetic some called “avant-basic.” A sleek makeover has given the brand life anew, online and off
- The practical value is the source trail: NYT Fashion & Style is the place to check before acting on prices, dates, availability, or local implications
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